The Lasting Impression of Print: How Books Build Authority and Brands

by Shhalaj Mittaal
₹99.00 (~ USD 1.03)
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About the Book

Explores how thoughtfully created books can strengthen business credibility, communicate values, build authority, and create lasting relationships with clients.

About the Author

Shhalaj Mittaal is a printer and publisher with roots in a family business that has been engaged in books and print since 1938, founded by his grandfather, Late Khazan Chand Mittal, as Global News Agents and Booksellers. He formally joined the business in 1997 and in 2021 established Shhalaj Publishing House. Today he works closely with authors, institutions, and business owners to transform ideas into credible printed assets, particularly short business books designed to establish trust, authority, and long-term recall.

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