Shhalaj Book Jockey

Meet the Book Jockey

Discover. Choose. Read.

The right book can change a conversation, inspire a new idea, or open an entirely new world. A Book Jockey helps you discover the books worth your time.

The idea

What is a Book Jockey?

A Book Jockey is a guide to the world of books. By curating, presenting and recommending books, a Book Jockey helps readers discover titles that match their interests, and helps organisations make reading more engaging.

Not just books to buy. Books worth discovering.

The idea is borrowed from the radio jockey. A radio jockey helps listeners find music, conversations and programmes. A Book Jockey helps readers find books, authors, ideas and reading experiences — as a trusted guide, not a salesperson.

The problem

Why Book Jockey?

There are plenty of books. What many readers lack is someone to point them to the right one.

Too many books, too little guidance

Readers unsure where to begin often begin nowhere.

Children who need encouragement

A reading habit grows when a child meets the right book at the right time.

Institutions that want meaningful reading

Schools, libraries, companies and communities want reading programmes that people actually enjoy.

Valuable books left undiscovered

Good books can stay unseen by the very readers they were written for.

Thoughtful curation and presentation can close that gap.

The role

What does a Book Jockey do?

01 · Discover

Help readers explore new books and overlooked titles.

02 · Curate

Create meaningful book selections around a theme, a need or a stage of life.

03 · Recommend

Connect a reader’s interests with relevant books.

04 · Present

Introduce books and explain why they are worth reading.

05 · Engage

Facilitate conversations, reading sessions and discussions.

06 · Connect

Bring readers, authors, books and communities together.

Start here

Find your next read

Choose an interest and we will show a few titles from our catalogue to begin with. Not a personalised recommendation — that is what a Book Jockey adds.

For whom

Who can benefit?

Readers and families

Interest-based book lists, reading journeys, age-appropriate suggestions and themed lists for the holidays.

Ask for recommendations

Schools and educators

Reading programmes, book discovery sessions and subject-specific curation that go beyond the textbook.

Enquire for a school

Libraries and bookshops

Themed displays and lists, book introduction sessions and help for visitors to find what they need.

Enquire for a library

Corporations and professional communities

Curated learning lists on business and leadership, reading clubs and discussion sessions.

Enquire for an organisation

NGOs and reading groups

Community reading programmes, themed sessions and reading campaigns.

Enquire for a community

Authors and publishers

Book presentations, author conversations and ways for books to reach the readers they suit.

Start a conversation

These are the kinds of help a Book Jockey can offer. We are building the service step by step, so tell us what you need and we will say plainly what we can do today.

Explore by interest

Book Jockeys for every interest

In time, a Book Jockey could specialise in a subject. These are the lanes we have in mind. Where our catalogue already has books, the link takes you to them.

Children's Books

A small selection of titles about and for children.

Search the catalogue

Business and Leadership

Business, leadership, entrepreneurship and economics.

Search the catalogue

Fiction and Literature

Literature, criticism, essays, stories and poetry.

Browse the category

History and Culture

History, civilisation and heritage.

Search the catalogue

Science and Learning

Health, environment and the sciences, as the catalogue grows.

Search the catalogue

Philosophy and Spirituality

Dharma, spirituality and philosophy.

Browse the category

Hindi Books

Being explored for the catalogue.

See the full catalogue

Academic and Educational

Research, methodology and scholarly titles.

Search the catalogue

These lanes are proposals, not separate Book Jockeys that exist today. Our catalogue is strongest in academic, cultural and general non-fiction titles. Browse all categories.

Work with a Book Jockey

Let’s bring books to more people

Some of the ways a Book Jockey could work with you:

Book discovery sessionsCurated reading listsSchool and library programmesCorporate reading sessionsCommunity reading eventsAuthor and book presentations

Please give at least one way for us to reach you.

Become a Book Jockey

Love books? Help others discover them.

Love books? Enjoy helping others discover new ideas? Book Jockey could be a way to bring those interests together.

We are at an early stage and there is no training programme, certification or formal recruitment yet. If this sounds like you, tell us and we will keep you in mind as the idea grows.

Express Your Interest

Every Reader Has a Next Book. Let’s Help Them Find It.

Book Jockey is an initiative being developed within the Shhalaj knowledge publishing ecosystem. Shhalaj Publishing House is a family business in the book trade since 1938, with a catalogue of more than 600 titles.

Your Book Journey Can Begin Here

Shhalaj is building a growing ecosystem of books, authors and lifelong learning.

If you are working on a meaningful manuscript, we would love to hear from you.

Explore Publishing Opportunities