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shhalaj-97893815128520303978938151285215978938151285200BC0101The Lasting Impression of Print: How Books Build Authority and Brands1A01Shhalaj MittaalShhalaj Mittaal is a printer and publisher with roots in a family business that has been engaged in books and print since 1938, founded by his grandfather, Late Khazan Chand Mittal, as Global News Agents and Booksellers. He formally joined the business in 1997 and in 2021 established Shhalaj Publishing House. Today he works closely with authors, institutions, and business owners to transform ideas into credible printed assets, particularly short business books designed to establish trust, authority, and long-term recall.01en0040031201659.203HF5415.125504Branding (Marketing) Marketing Public relations Books and business Corporate identity Publishers and publishing0300Explores how thoughtfully created books can strengthen business credibility, communicate values, build authority, and create lasting relationships with clients.01Shhalaj Publishing HouseIN04012026010101Shhalaj Publishing House200299.00INRWORLD