Mass media has become all pervasive, taking a central role in politics, socio-cultural life and economic development, and is often referred to as the Fourth Estate. It has been growing very rapidly in terms of its coverage, speed and forms. As the mass media evolved, it developed a language of its own. And this book is the compilation of terms and jaragons frequently used at media workplace-be it print media, films and television or radio.
Media Glossary
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